Should You Have a Content Creator at Your Wedding?

When you think of the traditional wedding vendors you might like to hire for your big day, some of the first suppliers that come to mind might be wedding planners, photographers, videographers, and florists, to name a few. These professionals play a crucial role in making your special day come to life, but there is a new one on the rise that you need to know about. Say hello to…wedding content creators.

You may be wondering what a wedding content creator actually is (and what they do); well, look no further. Keep reading to find out more about this growing wedding trend, and by the end of the article, we guarantee you’ll be clued up enough to start researching professional wedding content creators in your area!

First up, what is a content creator?

OK, it’s your wedding day, and you’re getting ready with your bridal party, sipping champagne, and getting your hair and makeup done. As you look around the room, you see your photographer snapping away, capturing posed photos of you and your bridesmaids. But there’s also someone else in the room, a wedding social media content creator whose role didn’t even exist a few years ago.

You read that right! A wedding day content creator whose sole purpose is to capture behind-the-scenes footage of your big day, creating TikToks and Reels and providing you with instant front-row content to share on your social media platforms. This new trend is quickly gaining traction, and for good reason.

Whether we like it or not, we live in a world where social media has become an integral part of our lives, with weddings being no exception to the rule. Couples want to document every aspect of their big day and share it with the world ASAP, and a wedding content creator is the perfect way to do just that. The days of having to wait weeks or even months to get your wedding images and video are long gone. Hiring a wedding content creator allows you instant access to your big day footage, allowing you to share your special day with your loved ones in real time.

What does a content creator do?

But what exactly does a wedding content creator do? Their role is to document moments and create content…lots of it! They will capture everything from your pre-wedding preparations to the ceremony, reception, and everything in between. They’ll take portrait-mode videos and photos, create GIFs and boomerangs, and even make TikToks and Reels for you to share.

Your wedding content creator will work alongside your professional photographer and videographer but in a completely different capacity. Your photographer and videographer are there to capture the more traditional, creative posed shots, and whilst your content creator is still part of this media team, their speciality is to capture the candid behind-the-scenes footage. They’ll be there to snap those beautiful (and hilarious) in-between moments that your photographer may not have caught. They can use multiple creative styles to shoot your wedding, allowing you full creative control of your wedding media and giving you the freedom to experience every aspect of your big day.

And the best part is that you won’t need to wait weeks to see your footage! Most wedding content creators will provide you with their work within 24 hours of your wedding day. You’ll have instant access to your raw footage and several pre-made TikToks or Instagram Reels ready to go.

What’s the turnaround time for content?

This, of course, depends on who you hire, but the turnaround time is normally around 24 hours for (at least) a good chunk of the content. But if you want your content creator to make TikToks for you or edit your photos, that will take additional time and add to the final price.

What should you ask a wedding content creator before the event?

It’s always recommended that you check out a content creator’s work so you can see their content style beforehand, but here are some additional questions worth asking during your first discovery call: How would you describe your photography and videography style? What’s your content creation process? What equipment do you use? What content will I receive, and when will I receive it? Have you worked at weddings before? If so, how many?

Like booking any vendor for your wedding, make sure you get along well at the first meeting. If the conversation flows and you can see that they are excited and engaged about your big day, and you like what you see in their portfolio of work, you’re off to a good start!

What will a wedding content creator cost?

The cost of hiring a professional wedding content creator will vary depending on a few factors, such as the level of experience, the length of coverage, and the location of your wedding. On average, you can expect to pay anything from $1000 to $2500 for a full-day package, with some providers offering hourly rates as well.

Of course, this is an additional expense for the day, so it’s your call whether you decide to hire one or stick to asking your besties to keep the camera rolling. The wedding content creator’s cost can be justified by the fact that they can add a unique and modern touch to your wedding day and can also provide you with instant content for your social media platforms. Plus, having all your raw footage and pre-made videos to share can be a fun and exciting way to relive your special day with friends and family.